Retail Analytics

How Leading Brands Use inReality to Understand Shopper Behavior

Our Offerings – InReality Radar Analytics Solution

onActivity Singapore bridges the gap between the manufacturer and the system integrator, offering turnkey products for digital in-store analytics in Asia.

inReality Radar Analytics – in-store shopper insights measurement

Retailers that understands shopper behaviours have the upper hand in the battle for consumers’ business. Info such as where shoppers go, how long they stay, whether they are engaged with in-store promotions etc are valuable metrics. Retailers can turn these shopper insights into value, increasing conversion rate and profit.

 No cameras or complexity. inReality Radar Analytics utilizes a sensor to capture important engagement metrics for retailers to improve in-store engagement points. Measuring and tracking is easy and convenient and a sensor can be setup in as quickly as 5 minutes.

Basic metrics measured:

Traffic – passerby in “field of view”

Impression – based on proximity, face direction and dwell

Engagement – based on proximity, face direction and dwell

Dwell time – based on body presence and face detection

Users can view the data in the inReality Platform Dashboard or the inReality App, and easily add or move sensors, configure active areas and perform live preview on the app.

How it works ?

The inReality Radar sensor leverages RF signals to detect the presence of people in a field of view.

    • The sensor collects the raw signal data, maps it into a point cloud, and is able to track multiple people simultaneously.
    • An algorithm interprets these signals to determine the dimension, location and movement of people and their behaviour.
    • The technology is completely anonymous, allowing monitoring and tracking with complete privacy.

UNIQUE FEATURES

Wifi
All-in-one Sensor

No additional hardware required, connects directly to cloud via Wi-Fi

Mobile
• inReality Mobile App
Use it to set up sensor, and start tracking people and behavior in the venue
download
Simple installation
Wall mount with double sided foam tape, exposed or behind paper or cardboard signage
No photo
Privacy Protection
No pictures or videos. Doesn’t collect personally identifiable data